Ecommerce Email Marketing Best Practices – Does email marketing still exist in the era of social media, artificial intelligence, chatbots, video? Thinking for thinking.
It’s true that email marketing is growing, and email campaigns are still the best strategy for brands and companies.
Ecommerce Email Marketing Best Practices
According to Statista (2020), there are 3.9 billion email users in 2019, and it is expected to grow to 4.3 billion users in 2023, which is half of the world’s population. This clearly shows that email marketing is an opportunity that cannot be missed.
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The above information about Email Marketing Statistics 2020 provides facts and information about email marketing which is still powerful and one of the best strategies.
Email marketing is better than SEO, affiliate marketing or social media because it has a direct connection with the audience. It helps you connect with your prospects, retain them and convert them into customers.
Emails are more accessible than social media and convert potential customers into customers. This shows the email address of the social network manager. Email is 40 times more popular than Facebook and Twitter combined. (McKinsey)
A third of customers who subscribe to a vendor’s newsletter are a direct result of email marketing. (E-commerce)
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These numbers are good to know, but are you still wondering how important email marketing is in 2020?
With the popularity and presence of social media, the importance of free email marketing in email marketing is greater than ever.
Young people use email for many things – social networking and personal finance, messaging and promoting a brand or business. So everyone has a valid email address.
An attractive and engaging email campaign for small businesses with a reputable email marketing service can create surprises for large businesses as well.
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After creating a free newsletter or email, businesses can quickly start using email campaigns for promotion.
E-mail campaigns are a direct line of communication with the audience and are a great way to promote business ideas.
Most email providers have footers with social media icons underneath that include links to LinkedIn, Facebook or Instagram. Subscribers can access the links and share them by clicking on them. Additionally, brands can share reviews, social media posts so customers can connect with brands online.
For example, Urban Outfitters’ example is an email recommendation that highlights their most popular Instagram posts. Also, pay attention to the share buttons at the bottom of the email.
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77% of people prefer to receive promotional messages as permission from email marketing. To get started, first, you need to prepare a potential email list. There are many ways to do this, such as giving away something for free or providing newsletter updates, videos, research reports, infographics or useful content.
Use quality content with integrated graphics and a custom RSS feed. For example, people outside the US often include affiliate content in their email campaigns.
Email services provide information on how to improve future email campaigns and learn more about customers. However, this will be a paid service.
Analytics help track active music and customers and identify trends such as new products. This information can help to adjust the marketing plan and use the products in the right way.
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Email marketing is one of the most monitored industries in the world after GDPR. 78% of people say that they can trust companies with their personal data if they use it to customize their experience through various channels such as email.
Emails provide a way to understand the behavior of customers and learn about their habits and preferences to create personalized email campaigns. Personalized email campaigns can be created based on research to collect the right information from active customers.
Marketers gain the trust of consumers when they encourage more engagement and let them control their inbox. Place an opt-in link at the bottom of email campaigns and encourage new users to complete.
The Favorites feature allows subscribers to tell the list how often they want to receive emails and what content they want. Below is an example of Brooks Running’s favorite company.
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Most email service providers provide access to new automation features to provide improved traffic flow in the following areas:
With detailed information on the importance of email marketing, in the next chapter we will see the best examples of email marketing.
The magazine is Buzzfeed’s traffic center. Buzzfeed has great content, punchy and short. They have great text previews that compel the reader to open the email.
If their content is authorized, the reviews are a description of the title.
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Their magazines range from politics and daily news to DIY and cooking. They cover different audiences because they know who to recommend to their email segment.
If your product is attractive, then put it in the middle of your email marketing campaigns to target customers who will buy but not buy. In this two-step business, Amarso does the same.
The first photo is sent to the customer after an hour of purchasing the product, while the second photo is a reminder of Amars amazing product we saw a few days ago.
Their email campaigns are short, smart, fresh and minimalist with a clear purpose. Their emails are straight to the point and include a clean CTA. Email marketing looks good and attractive. In each email you will receive directions for various cities.
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There are many email marketing platforms out there, but there is no ‘best email service provider’. The best choice depends on the purpose, the purpose, the characteristics and the size of the seller’s list.
In this chapter, I look at the top five email service providers. The features, cost, advantages and disadvantages of each email marketing are discussed to help marketers choose the best option for you.
Messages can be sent to email clients and posted on Facebook, Instagram and other social media.
Easy to use WYSIWYG editors and you can access reports on open rates, spam, subscriptions.
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Regular updates and re-installations affect the entire operating system because users must understand and adapt to the latest updates.
You have a free trial of email marketing for 30 days for 6000 emails per month and 200 emails per day. There are 3 packages such as Basic, Premium and Enterprise plans for each month.
– The control panel is incredibly customizable and drag and drop editor options allow users to create different email templates.
It is an all-in-one platform for sending, tracking and sending marketing and email marketing at no cost.
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Sharing options are limited. Someone can run the ad, but can’t set events like whether the recipient can/open/buy the product.
There are no free plans, but the trial version of email marketing can be completed for 14 days. Price plans are often affected by two factors: contact and features. There are 4 packages available – Lite for $9, Plus for $49, Professional for $129 and Enterprise for $229.
The dashboard shows all the history of your contacts. and have access to real-time reports that show the tracking of important points such as coverage, clicks, opening rates, subscription details.
– Free migration service available. Unlike other tools, Active Campaign does not allow you to transfer data from one email marketing to another.
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– The system is not easy to use and users cannot access many features.
It has a free trial for up to 250 contacts and you can send 500 emails. The plan is based on the number of contacts. The price increases with the number of contacts – the maximum price option is up to $1,700 per month for up to 146,00 contacts and the minimum is $25 for 500 contacts .
The GMass extension can be used to send personalized and bulk emails to any email address in a Gmail account.
It connects to your Google Drive storage, so if it’s full, it causes problems receiving emails.
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GMass turns your regular Gmail account into a powerful business email account. Without GMass, the Google platform allows you to send email marketing to certain people in your G-suite.
Use GMass to help you send emails from the world’s largest senders and offer the highest open rates. It also has such features as
The importance of email marketing has grown over the years. With all the insights provided in the article, here are some takeaways:
Technological advances continue to improve email marketing, and the way users use email is changing,
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This proves that email marketing is here to stay, and email marketing automation is the new trend that’s getting accepted. It’s time to step up your game and think of new ideas and strategies for your next challenge.
Neha started her journey as an accountant but soon realized her passion for writing and is now living her dream as a content writer. His goal is to educate the audience on various topics through his writing and in-depth research. He is geeky and friendly. When she is busy writing, she spends time with her child or traveling.
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