How To Sell On Facebook With Shopify – If you want to be successful, you can’t wait for customers to come to you – go to them.
Facebook is the largest social network in the world with over 1.96 billion daily users.
How To Sell On Facebook With Shopify
The Facebook Shop feature isn’t just available to big retailers, anyone can get in on the action. For e-commerce store owners, this is one of the easiest ways to use social media marketing.
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Additionally, Facebook now allows people to create a mobile-optimized store to access both Facebook and Instagram. Its new feature, called Facebook Shops, makes it easy for users to discover, browse and buy your products on the platforms they use every day to enjoy new experiences.
In this article, you will learn everything you need to know about the new Facebook Shop feature. Then we’ll show you the traditional way to create a Facebook store and how to integrate your Shopify store with Facebook. Also, stay to the end to learn how to tag your products in Facebook posts.
Facebook Shops is a recently introduced feature designed to ease disruptions caused by the COVID-19 pandemic.
This allows you to showcase your products on your Facebook page and Instagram profile in a way that provides a local shopping experience.
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Facebook stores allow you to create custom collections by grouping items in your inventory, making it easier for customers to find your products.
Additionally, you can showcase a unique brand and store by customizing the look and colors of your Facebook store. With full-screen images and customizable design, Facebook Shops allow you to create a brand identity on Facebook and Instagram.
Small businesses usually struggle to get their business online, and at this point, many of them are worried about the state of their storefront.
As people are ordered to stay at home, it is difficult for them to make enough money to stay open and stay in business.
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With Facebook Shops, small sellers can weather the COVID-19 storm and reach more customers than ever before.
After using Facebook Shop, customers can visit your store and see your collections on your Facebook business page, Instagram profile or Instagram story.
Just like you would in a retail store providing customer support, you can reach out to people via Messenger, WhatsApp, or Instagram Direct to answer questions, track updates, and more.
In the future, customers will be able to visit a company’s Facebook store and buy products via chat on these communication channels, Facebook said. This means you will have more opportunities to upsell and cross-sell.
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Shopify has been working with Facebook since 2015 to provide merchants with omnichannel commerce solutions. Now, the company has partnered with Facebook to offer Shopify merchants a new, mobile-first shopping experience.
Here’s what you can expect: If you sell products on Shopify, Facebook stores are available to you as an additional sales channel that you can use to create a branded store on Facebook and Instagram.
After publishing your store, you can customize it and create product collections directly in Facebook and Instagram.
With Shopify integration, your inventory and products are seamlessly synced with your eCommerce store so you can manage your business from one place while providing an omnichannel customer experience.
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Product Checkout is offered by Shopify for store owners, and the company also offers Instagram Checkout for merchants testing the new feature.
Facebook Shops are expected to roll out to all merchants in the coming months, but you can get started by adding a Facebook feed to Shopify. Read on to learn how to set it up and sync it to your existing product channel so you can customize your Facebook Store once it’s live.
Before the Facebook Store, the only way to create a Facebook Store was to use the “Store” tab on your Facebook Page.
A small number of businesses using the Facebook Store tab will migrate to Facebook Stores, but many will still have to wait for a global rollout.
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If you live in a country where Facebook does not have features, you can choose the traditional way to create a Facebook store.
A store is a tab on your Facebook page that you can set up to advertise your products and sell directly to Facebook users on the platform itself.
When Facebook users click on a product, they are shown a comprehensive product page. On this page, they can view product images and videos and read product descriptions.
Before looking at how to set up a Facebook store, it’s important to understand how a Facebook store can help you grow your eCommerce business.
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Once you’ve set up your Facebook store, you can start tagging all the products in your photos.
In the Nike example below, you can see the thumbnails of the product list under the “Featured Products” heading.
Also, did you notice that each product in the image has a price tag icon? When users hover over the icon, product information is displayed.
Here’s the best part: Once you’ve set up your Facebook store, tagging your products in your posts is quick and easy.
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By using Facebook Stores or adding a Facebook Store tab to your page, you can take advantage of how users interact with Facebook.
Unlike your website, when people see your products on your Facebook store, they can like, save for later, share with friends, or ask questions or share their thoughts.
Also, if you’re in the US and have verification enabled, customers can order without leaving the platform.
Each of these activities will help you introduce your brand to new people in the best way possible – through your friend.
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These commitments act as a powerful form of social proof – meaning that people are strongly influenced by the opinions and actions of others.
The more you make customers bounce, the more likely they are to abandon or get distracted and not complete the purchase.
They can browse your products in the same window you use to chat with your friends. Additionally, they can add products to their cart, check out from the platform, or return to your site to complete the purchase of your products.
Unfortunately, the Facebook Shop feature is not currently available in all countries. So which countries can access this feature?
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Facebook isn’t much help with this, just: “Shop from companies that sell Instagram, a Facebook Page store, or both. We’ll email you when the post is ready.”
Additionally, while you can access the Facebook Shop tab feature, Facebook only offers a shopping cart and payment service for US sellers.
If you’re not in the US, you can use the traditional Facebook store as a sales channel to attract new customers and send them to your website to check out with a “check out on site” call to action.
Ok, now let’s see how to set up a Facebook store with Shopify. Next, we’ll see how to create a standalone Facebook Store using the Store tab of a Facebook Page.
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First, you’re in control—your business doesn’t depend on future Facebook policy changes.
This means you can sell on your website, Facebook, Messenger, Instagram, Amazon, eBay and more from one dashboard.
However, to create a Facebook store, you need to sign up for one of Shopify’s plans, starting at $29 per month.
Once you’re done, you’ll be taken to the new Shopify Dashboard – A.K.A. The control center of your future e-commerce empire:
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At this point, Shopify will prompt you to add a product, customize your theme, and add a domain name.
It’s a good idea to set up your store now – for more information, see How to Set Up Your Shopify Store.
Also, if you don’t have a Facebook page for your business, you’ll need to set one up before proceeding. For help, read our guide, Create a Facebook Business Page in 19 Easy Steps.
Go to your Shopify dashboard and click on “Sales Channels” and click the plus sign to add Facebook as a new sales channel.
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Facebook will ask you to allow Shopify to “manage and publish your pages as pages you manage” – click OK to continue.
Next, use the drop-down menu to select the Facebook Page you want to create a Facebook Store on. Once you have done this, click on “Contact Us”.
At this point, you must read and agree to Facebook’s terms and seller policies. Please read them before clicking “Accept Terms”.
OK, it may take up to 48 hours for Facebook to review and approve your store. In the meantime, let’s look at what you can do once