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With over 100 million Americans listening to podcasts, there’s no better time to start your show . However, investing in expensive equipment and dedicated hosting is difficult. So, you might be wondering how to start a podcast for free.
How To Start My Own Podcast
Fortunately, starting a podcast for free is easy and not too difficult. You can use free recording software like Audacity and publish your presentation in folders. By eliminating startup costs, you can work to increase your exposure without risking your wallet.
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In this post, we’ll show you how to start a podcast in eight easy steps. Even better, you can complete each step without spending a single penny. Let’s start!
There are countless podcasts on the market covering a wide variety of topics. However, the most successful shows focus on a specific niche.
By choosing a narrowly defined topic that appeals to a specific audience, you can help your potential listeners immediately understand what your podcast is about. This means you have time to easily connect with your target audience.
Focusing on a niche also makes it easier to market your podcast. Ideally, you’ll be able to find forums, hashtags, groups, and other online communities tailored to your specific topic. These are often the perfect places to promote your podcast.
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Chances are, you already have a general idea of the topics you want to cover. However, if you’re still unsure, it’s a good idea to consider what interests you. It’s also wise to focus on areas where you have expertise, first-hand experience, or a unique perspective.
Once you have a general idea, it often helps to identify some popular podcasts that work in that area. As these shows have found a receptive audience, you might want to use them as inspiration.
While it’s smart to focus on a niche when starting your free podcast, you need to make sure you have enough of an audience to support your project. You should also consider opportunities for future growth.
This is where entering some relevant keywords and phrases into a tool like Google Trends can help. This forum will help you gauge whether there is enough interest in your chosen topic and whether interest is increasing or decreasing:
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If it’s a limited audience, you may need to expand your content. You can also consider expanding into related niches if your audience is plateauing.
Every successful podcast gives its audience a reason to keep coming back. It means offering something of value to listeners. Before moving forward with your podcast, we recommend making a list of ideas that will benefit your target audience.
If you want to create engaging content, we recommend talking to your target audience. This process may include scheduling one-on-one interviews, creating digital surveys, or asking for content suggestions.
Broadcast listeners can also help you learn about your audience’s podcast preferences, especially in terms of episode length and format:
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If you focus on a specific niche, you can often find online communities dedicated to that exact area. These areas may include forums, social media groups and YouTube communities. These are great places to connect with people who represent your target audience so you can ask for their opinion.
It also helps in shaping the personality of the audience. This is a fictional character that represents your ideal audience. You can refer to this person constantly when thinking about the content of your podcast.
Again, it often helps to research your competitors. For example, if a podcast that covers your topic in table format is very successful, you might want to consider adopting that format.
We recommend that you track the viewing statistics of each episode individually. If a particular feature sees an increase in traffic, it is understandable that these features are so unique. You can try to replicate this success with your content.
Your Podcast On Spotify
Naming a podcast isn’t always easy. Sometimes you know exactly what you want your podcast to be — but you just don’t know what to call it.
Many podcasters feel pressured to come up with a clever, catchy title. These brands can make your podcast more memorable and your content will also appear in relevant search results.
For this reason, it makes sense to identify the keywords that your target audience is searching for. You can do this using a tool like Semrush’s Keyword Magic. You can include these words or phrases in your podcast title:
Creating a title is a difficult balancing act. Often, a search-friendly, informative name isn’t particularly innovative or clever. Trying to cram too much information into a headline can also make it weird and hard to remember.
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If you’re having trouble coming up with a short, catchy name that clarifies the content of your podcast, you might want to consider adding a description. This feature gives you more words to work with without lengthening your title.
There is no clear answer to how often you should publish new podcast episodes. Essentially, you should aim to post as often as possible without compromising the quality of your content.
It is also important to be realistic. The best content calendar is the one you stick to. This document is a detailed plan for when you plan to release new episodes and their content. You can also specify a publishing time and pre-select podcast guests.
If you’re off schedule or start posting on inconsistent days or at different times, your audience won’t know when to expect your next installment. Finally, new episodes may take longer to reach the same number of views.
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Even worse, listeners may abandon your content. The typical podcast listener values routine and consistency. If you can’t provide this consistency, your audience may look for a more reliable podcast.
Ideally, you should become part of your audience’s habits. For example, listeners might enjoy your latest show as part of their Monday commute or while cleaning their homes over the weekend. If you fail to release an episode on schedule, your audience may find another way to fill that gap in their routine.
You can consider downloading a free content calendar template from a marketing platform like CoSchedule. This document allows you to organize your presentations by week, month and year. Therefore, you can be more easily accountable to your release schedule.
Even if you plan to submit your content to services like Apple Podcasts and Podcasts on Spotify, these platforms will not store your episodes:
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If you already have a WordPress site host, it’s unlikely that company has the tools you need to compress audio and distribute it to podcast networks. Instead, you need a dedicated podcast host like Acast. This provider stores your podcasts. You can publish these presentations on third-party platforms or even publish them on your website.
Fortunately, there are free podcast hosts. However, it is important to note that there are usually limitations when starting a podcast for free:
Most podcast hosts limit available storage space as part of their free plans. This space is often referred to as the recorded time you can upload. For this reason, checking the fine print is essential when trying to start a podcast for free.
Some hosts also offer additional recording and editing tools that can improve the quality of your finished podcast. You can also choose a service provider that operates a revenue sharing model. In this setup, the host places ads on your content and shares the revenue with you. This way, you can monetize your free podcast without raising your own sponsorship or advertising partners.
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We also recommend choosing a service provider that offers built-in analytics. These tools make it easy to identify the content your audience likes the most and the content that generates the least engagement. You can adjust your approach to get the best results.
Once you’ve scheduled your show, it’s time to record your first episode. High-quality microphone and soundproof room improve your sound quality, podcasts can be recorded using your computer’s built-in microphone.
While we always recommend investing in the best setup, there are a few ways to create professional sound without investing in top-of-the-line equipment. Here, quality audio recording and editing software are essential tools when starting a free podcast.
Audacity is a free audio editing program. You can use this software to record live audio through a microphone or mixer. The platform can also digitize recordings from other media:
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This open source program supports 16-bit, 24-bit and 32-bit recordings. It also converts sample rates and formats using high quality resampling and jitter.
Speaking into a microphone can feel awkward if this is your first podcast. Instead of focusing on the microphone, imagine you are talking to a person. This technique will help your content to be more natural and engaging. You might also want to