When Was Deodorant First Invented

When Was Deodorant First Invented – Since ancient times, people have been concerned with their smell. “That’s why we’ve had deodorant for as long as humans,” says CHF researcher Cari Casteel, who studies the history of deodorant. But, Casteel says, “it was in the late 19th century, early 20th century that technology and chemistry did what people wanted.”

Today, most Americans don’t even think about wearing deodorant. In fact, about 90% of people waste things. But in the late 1900s and early 1900s, perfume and deodorant were new, and manufacturers had to convince their customers (all women) that perfume was not only expensive but that their body odor and sweat were unacceptable. They did this by exploiting women’s insecurities, methods that men have used with success.

When Was Deodorant First Invented

In this episode, we take a look at some of the funniest, most disturbing, sexy and magical ads in perfume history and find out that today’s ads are very similar to those of the past.

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Independent Business >> You are a bear. you lead. You are wise, insightful. Yes, that’s the number. Yes, that expectation is possible. Because you’re killing it.

Michal: That was the 2017 ad for Secret Deodorant. Two women in an elevator think of themselves to make a business plan. One has his hands up, pretending to be a bear, while the other woman talks to him. “Tough times call for more sweat protection,” she says at the end.

Bob: The ad is stupid. But it is encouraging. And the message is clear: women can be confident and strong. As long as they wear secret deodorant, sure.

Michal: Almost as long as there has been a perfume, there has been a perfume business. And it tells us a lot about the history of deodorant and how we think about the genre. Let’s go back to the beginning, to the first deodorant ad that caused a stir.

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Sarah R. Odorono Print Ads >> A Woman’s Hand! The poets sing of her grace; the artists captured the beauty of it.

Bob: The ads take up the entire page. Above is a small image of a woman and a man in evening dress, embracing. However, like most advertising these days, the entire page is text! It looks like a magazine. And continues while the woman’s hand.

Sarah R. Odorono Print Ad >> It must be the sweetest thing in the world. And unfortunately, not always.

Michal: The ads mean that in order to be cool, and to attract men of course, women need to make sure they don’t sweat or smell bad. There are other accidents. The woman was in no danger of stinking, but she was sick and alone. And if it doesn’t appear in these ads, in the early days of deodorant, this product was marketed only to women. Men, it seemed, were free to smell.

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Sarah R. Odorono Print Ad >> Because it is a physical fact that a person’s problem with the smell of sweat can be self-diagnosed.

Jean Retzinger >> Which, in fact, is trying to make us care about our bodies with the idea that our bodies can betray us, and can betray us in ways we don’t know.

Michal: That’s Jean Retzinger. He is a professor of journalism at the University of California, Berkeley, and uses these ads in his advertising history courses. He uses the term “mental warfare” to describe it.

Jean Retzinger >> This idea of ​​separation from your body asks you not to trust your thoughts, to trust your relationship with your body. That your body, in turn, will give you all the opportunities it has. This is one of the things that happens, you just create anxiety at the consumer level.

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Michal: When this product came out in 1919, deodorant was still new and brands like Odorono didn’t have to convince consumers that they needed their brand, they had to convince them that they did. that stinks

Bob: Even though the perfume was new, people had always been trying to smell like something different from people.

Carl Casteel >> People care about how they smell. That’s why we’ve had perfume since we had humans.

Bob: That’s Carl Casteel. She is currently a researcher at CHF and studies the history of deodorants.

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Michal: In the Victorian era, more people lived in cities than ever before. Successful people know how to hurt others, but they don’t talk about it.

Carl Casteel >> You weren’t really sitting with your friends having tea and talking to someone who smells like onions. You have also suffered things like urinating in public. You have to hide all the weird things that can make you look good.

Bob: So all these people were living together, trying to smell the perfume, and the perfume didn’t kill them.

Carl Casteel >> What happens in the late 19th century, early 20th century is that technology and chemistry do what people want.

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Michal: The perfume just covers the bad smell. Deodorant, located the cause of the actual odor. And that’s what the first version did in 1880. It was called Mom and it was made the CHF way. Here in Philly. It was a cream made with essential oils and zinc oxide, which kills odor-causing bacteria. But the smell was not the only problem that afflicted Victorian women.

Cari Casteel >> You don’t have to sweat in public anymore, sweating in public can also make you look like a woman.

Michal: Even with a perfume like Mother, Victorian women had to cover up their sweat. One of the ways to cover up was to wear protective clothing that was a barrier between clothing and clothing. It was functional enough, but not very good. But when Odorono appeared, the smell washed over him. He stopped sweating completely. This is my first antiperspirant.

Carl Casteel >> That’s what a lot of women wanted. In fact, one of Odorono’s early advertisements reads, “Odorono makes an army of unnecessary clothing.”

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Michal: Unfortunately, there can be a price to pay for not breaking a sweat. But we’ll get to that in a minute. But first, Bob, we’re talking about two different things here, right? Deodorants and antiperspirants. You are an expert, tell us the difference.

Bob: Let’s start with the deodorant. It is important to note that sweat does not smell good, because it is produced on the skin. And the odor doesn’t settle in until the sweat comes in contact with the skin’s natural bacteria and the sweat begins to change. And it’s the things that smell, not just the sweat. So the best way to solve this problem is to kill the bacteria so it doesn’t sweat and do it. But you are still left with clammy skin after sweating. That is why antiperspirants are introduced to prevent sweat glands. Therefore, the water itself cannot reach the surface of the skin.

Michal: Thanks for the chemistry lesson Bob. Now I want to go back to how Odorono lived. It’s a very interesting story.

Michal: Given what we now know about early perfumers, it shouldn’t be surprising that the first antiperspirant was created by a teenage girl, with the help of her father. Edna Murphey, a Cincinnati high school student, introduced anticonvulsants.

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Carl Casteel >> So the story begins with Abraham Murphey, Edna’s father. He was a surgeon and he has trouble operating on his patients because his hands sweat a lot, so he works to devise a preparation that prevents his hands from sweating so that he can use the tools and work correctly. his work.

Bob: He made a solution of aluminum chloride. Aluminum Chloride dissolves in and clogs sweat pores, which reduces sweating.

Carl Casteel >> Edna decided to try the right side of her where she was sweating profusely. And when it seemed to work, she started talking to her friends and said: this is great. You must try this

Carl Casteel >> I think it was 1912 when she bought a little house in Atlantic City and started rocking this new thing called “Odor, Oh No!” and the sales were good, not very good, but they made enough money to buy a store and different places to start making Odorono. And so from there, I think, it started to explode.

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Bob: Odorono actually did it, but there was a tradeoff. The result was between 25 and 40% chloride residues.

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