Why Are Yeezys So Hard To Get

Why Are Yeezys So Hard To Get – Share All Sharing Options: Why Yeezys, a brand built on exclusivity, suddenly made it easy to shop

Adidas Yeezy sneakers have been steadily selling since the first pair debuted in 2015. Melody Jeng/Getty Images

Why Are Yeezys So Hard To Get

When Kanye West’s Yeezy sneakers, three white Adidas Yeezy Boost 350 V2s, re-released in bulk this week, fans noticed something different: While the sneakers have historically sold out in minutes, this time, sneakerheads found them in stock. .

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Shoe enthusiasts have also been very vocal on social media, where customers are surprised that they can easily get their hands on a pair of shoes, instead of the usual complaints about shoes selling out before buying them.

If you can’t get over the smell, you don’t deserve it. It’s not easy.- (@KiCKS0L0GY) Sept. 20, 2018

Does the sudden appearance of the sneakers have anything to do with 2018 being the most controversial year of West’s career? He has repeatedly expressed his support for President Donald Trump, citing pro-slavery African Americans, his feuds with various celebrities for disrespecting his wife, and his recently announced plans to return to his hometown of Chicago. There have been a lot of problems lately.

All of this press may have helped fuel the hype surrounding the re-release of the Yeezy Boost 350 V2, with West and sneakers topping Twitter’s trend list for hours on Thursday. But fans and norms, and now the convenience of buying a pair of Yeezys, are to blame for much of the Western scandal and Adidas’ marketing strategy.

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This marks the biggest release of adidas sneakers so far, with millions of sneaker releases. When the Adidas Yeezy debuted in 2015, the company released them in very limited quantities, and the product’s rarity made the shoe a cult favorite. But research shows that using product scarcity as a long-term strategy is bad for companies. Instead of promoting brand loyalty, this tactic can mislead consumers.

So Adidas’ decision to release enough Yeezys to allow fans to buy multiple pairs doesn’t mean the shoe has lost its appeal, or that West’s multiple scandals have damaged the brand. This means Adidas has decided that the time is right to give customers what they have asked for.

Kanye West has no qualms about telling anyone that he is one of the most influential recording artists of our time. But Yeezys’ popularity isn’t just down to celebrity and influence. The shoe’s clever marketing and popularity with celebrities like Jay-Z and Macklemore have made Yeezys a must-have since the Nike Air Yeezys debuted in 2009.

Check out this post on Apple’s Instagram and YZY sounds great ‍♂️ A post shared by (@kanyewest) on Sept 20, 2018 at 11:08 am. m. PDT

Adidas Yeezy Release: History Of Sneaker Ahead Of Boost 350 V2 Zebra Drop

Six years later, when Adidas released its first brown Yeezy Boost 750 shoe, after West left Nike due to a royalty dispute, there were only 9,000 pairs of the shoes available, and customers could only buy them by order. brand mobile app. They sold out in 10 minutes.

In late February, lots of Yeezys were released through select retailers. But the hype generated by the first release of a very limited number of Adidas shoes had customers lining up to buy them, even though they cost $350.

Adidas also boosted demand by releasing shoes with unique colors. In June 2016, a new version of the Yeezy Boost 750 debuted in gray with a glow-in-the-dark rubber outsole. It was West’s first Yeezy glow-in-the-dark since his collaboration with Nike, which ended in 2014.

Since West’s collaboration with Adidas, more than a dozen Yeezy styles have been released, including the Yeezy Boost 350, Yeezy 950, and Yeezy 350 Cleats for soccer players. The brand also fueled the public’s love of nostalgia by launching the Yeezy Powerphase in 2017. These sneakers were a throwback to the 1980s style of Adidas sneakers.

Adidas Yeezy Boost 350 V2

The same year they were released, the Yeezy Boost 700 running shoe was featured during the Yeezy Season 5 fashion show. With this shoe, Adidas once again turned to product shortages to build buzz, initially only available on the Yeezy Supply online store. The blush version of the Yeezy 500 that West showed off during NBA All-Star Weekend in Los Angeles this February was first available exclusively via online raffle at select websites.

The mass-market release of the Adidas Yeezy Boost 350 V2 may signal the brand is shifting gears, but there’s evidence West and Adidas plan to make the shoe available to a limited audience first before opening it up to everyone else.

“In the end, everyone who wants Yeezy will get Yeezy,” West said in 2015. “Adidas promised me because there are a lot of kids who want it and can’t get it, and I spoke to Adidas execs. They said we could make it.” .

His words may not have been true at the time, as the shoes continued to sell for years. But recent releases suggest that the time has come when anyone who wants a pair of Yeezys (and has the cash; the Yeezy Boost 350 V2 is $220) can score a few points. More than a day after the re-release went on pre-sale online, the shoes have yet to sell out.

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✊ I wish all tones were this simple. Resale value would be terrible, but a $220 Yeezy pair is never an L. — Walker Music (@wmusic21) September 20, 2018

While this is good news for the average consumer, it can be bad news for retailers who buy hard-to-find shoes at three times the retail price or more. This trend has disappointed consumers in the past, as only an elite group of consumers can afford to spend $1,000 on sneakers. The fact that an item is not available to the public creates brand hatred rather than brand loyalty, and with this re-launch, Adidas has made it clear that they are aiming for a wider audience.

According to GQ’s official press release for the Yeezy Boost 350 V2, this marks the first time “Yezy sneakers will be mass-produced, giving fans around the world an unprecedented amount of direct access to retail.” “. After a limited release that built on the brand’s mystique and wealthy retailer, Adidas is finally giving fans equal access to (more) shoes. In the end, it seems that Yeezy’s cult status was initially offered to the elite.

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The Yeezy 350 V2

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The best sneaker decision I ever made was to buy a pair of Adidas Yeezy Boosts 350 to fly to Manchester, England for my 30th birthday. This was over two years ago at the height of the Kanye West Adidas frenzy, at least in terms of resale, and I managed to save a thousand dollars in no time. It’s impossible to get that kind of money for a new pair of Yeezys these days. Have people stopped caring about Kanye West the way they used to, knocking him out of goddom after social media and real-life rants? Or has the buzz in your shoes just died down? The answer doesn’t seem to be black and white.

Before we get down to business, let’s get one thing straight: people haven’t stopped buying Yeezys. They still sell out every time they are released. People are still lining up for them and they are still one of the most popular models on resale sites. But it’s getting harder and harder to make a lot of money buying a pair. For them, winning the sneaker lottery is no longer a golden ticket to financial independence or a big increase in their PayPal account.

Adidas is making more Yeezys than ever before, significantly reducing the shoe’s overnight resale value. Take the Yeezy 750, for example, which is limited to 9,000 pairs and currently retails for around $1,750. Compared to the latest Yeezys, the Yeezy 350 V2 “Butter Yellow” can be had for around $275. The economy is simple: put more fish in the sea, and the value goes down.

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